Kim Kardashian’s latest Skims launch has left fans both stunned and amused.
On Tuesday, Oct. 14, the 44-year-old business mogul revealed the brand’s boldest product yet the Faux Hair Micro String Thong and it sold out within hours.
The new design, described on the Skims website as featuring “a mix of curly and straight faux hair in twelve different shade variations,” has taken social media by storm.
Fans rushed online to get a glimpse, while others questioned whether it was real or just another publicity stunt.
Meanwhile, Kardashian shared the announcement on her personal accounts early Tuesday, and the product quickly vanished from virtual shelves.
It appears the item, which Skims jokingly calls a “mirkin,” tapped into the internet’s fascination with eccentric fashion moments.
In a post that blended humor with nostalgia, Skims announced the drop on Instagram with a parody of 1970s game shows.
The caption read, “Just Dropped: The Ultimate Bush. With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”
The quirky message instantly went viral, drawing mixed reactions across multiple platforms.
Moreover, the thong retailing for $32 has been branded by Skims as its “most daring panty yet.”
The company, known for shaping the modern underwear market, seems eager to push creative boundaries and redefine body expression.
Furthermore, the campaign video complete with bright lights, retro music, and exaggerated smiles perfectly captured the playful tone Skims has become known for The brand’s marketing team continues to blur the line between satire and style, making every release a talking point in pop culture.
