Arsenal fans have shown massive love for Viktor Gyokeres just days after his official unveiling in Singapore.
The Swedish striker’s move from Sporting Lisbon has not only excited fans on the pitch but has also made waves off it with a record-breaking start in shirt sales.
Following his high-profile £64 million move, which could rise to £70 million with add-ons, Gyokeres has already made an unforgettable impact.
His decision to wear the iconic No. 14 jersey once worn by Arsenal legend Thierry Henry sparked instant excitement and a buying frenzy across club stores and online platforms.
What pushed sales further was a thoughtful gesture from the club.
Arsenal announced a free shirt printing promo for Gyokeres’ jersey a service that typically costs £16.
This limited-time offer, which runs until Thursday, triggered an overwhelming demand from supporters who couldn’t wait to sport the striker’s name on their backs.
“No. 14 Gyokeres” shirts have now outsold those of any previous Arsenal signing in the club’s retail history.
Early data suggests that shirt sales have already surpassed past records, even before the promotional window closes.
Although Gyokeres was initially believed to have a preference for the No. 9 shirt currently owned by Gabriel Jesus he embraced the symbolic value of No. 14.
By doing so, he follows in the footsteps of one of the greatest icons in the club’s history.
Meanwhile, the Arsenal management’s strategy to offer free name and number printing played a huge role in this early retail success.
Moreover, the announcement was strategically timed, aligning with the pre-season buzz, allowing for greater visibility.
Swedish machine. Can’t wait for the new season