Nigeria’s creative industry is celebrating a big win as Deola Art Alade, co-founder and Group CEO of Livespot360, has officially joined the Recording Academy’s 2025 member class.
Her appointment means she now has a voice in shaping the Grammy Awards, one of the most powerful institutions in global music.
For many, it is not just a personal achievement but also a symbolic recognition of Nigeria’s influence in the global creative economy.
The Recording Academy, which oversees the Grammys, handpicks a new class of professionals every year.
This includes creators, executives, and thought leaders whose expertise helps define how musical excellence is celebrated.
In a post shared on LinkedIn, Art Alade expressed gratitude for the milestone.
“It is an honor,” she said, noting that her membership offers a chance to contribute to the awards process while standing among peers who are pushing boundaries worldwide.
Alongside her husband, celebrated musician and media entrepreneur Darey Art Alade, Deola co-founded Livespot360, a Lagos-based creative agency.
Over the years, the company has grown into one of Africa’s leading cultural and entertainment powerhouses.
From producing high-energy live events like Livespot X Festival to executing branded experiences such as The Real Deal Experience, the agency has collaborated with global names.
Its client list includes Netflix, Heineken, Amazon, Meta, Pepsi, Disney, Prime Video, Adidas, and even the NBA.
By merging business strategy with raw creativity, Art Alade has consistently set new benchmarks for what’s possible in Africa’s entertainment and marketing industries.
Her induction into the Recording Academy comes at a time when African music, especially Afrobeats, is taking center stage globally.
Stars like Burna Boy, Wizkid, Tems, and Davido have already secured nominations and Grammy wins, proving that the continent is no longer on the sidelines.
What makes this even more historic is that Art Alade is not alone.
Other Nigerians welcomed into the 2025 member class include music critic Oyebanji Akins (O’Fresh), executive George Beke, gospel artist Nikki Laoye, and strategist Kolawole Fashola.
Together, they represent a powerful message: Africa is shaping not just joining the global music conversation.
This recognition also signals growing opportunities for Nigerian creatives. With more representation in international institutions, the voices influencing global standards are becoming more diverse.
