Dangote Industries Limited (DIL) and Honda Manufacturing Nigeria Limited have announced major showcases at the 2025 Lagos International Trade Fair, which opens today, November 7, at the Tafawa Balewa Square (TBS) in Lagos.
The annual trade fair, which attracts thousands of visitors and exhibitors from across the world, is expected to witness intense competition among brands aiming to dominate market share and strengthen customer loyalty.
Dangote Industries, Nigeria’s largest conglomerate, is leading the charge with a range of new products and innovations designed to redefine the customer experience.
According to Anthony Chiejina, Group Chief Branding and Communications Officer of Dangote Industries, this year’s exhibition holds special significance for the company.
“This year marks 25 years of Dangote Sugar’s existence, as such, a major overhaul of our Apapa Refinery is ongoing to further position Dangote Sugar to meet customers’ requirements,” Chiejina stated.
He noted that the company’s participation at the fair reflects its commitment to continuous improvement, product quality, and customer satisfaction.
Moreover, Dangote is using the opportunity to reaffirm its dedication to supporting Nigeria’s industrial and economic growth through strategic innovation and reinvestment.
In addition, Honda Manufacturing Nigeria Limited has also confirmed its participation, promising to play a key role in showcasing cutting-edge technology and promoting economic growth in Nigeria.
The company described the Lagos International Trade Fair as a valuable platform for direct engagement with customers.
Speaking ahead of the event, Remi Adams, Head of Sales and Logistics at Honda Nigeria, said the firm’s involvement highlights its long-term vision for the Nigerian market.
“The Lagos International Trade Fair provides an excellent opportunity to engage directly with customers, showcase our latest information and strengthen our presence in Nigerian markets,” Adams said.
Similarly, Shoji Suzuki, Factory Manager of Honda Nigeria, highlighted the brand’s focus on quality and innovation, adding that the company looks forward to connecting with consumers during the fair.
“The Lagos International Trade Fair provides an excellent platform to connect directly with our customers, showcase our engineering excellence,
and offer them great value. We’re excited to be part of this event and look forward to welcoming visitors,” Suzuki added.
Meanwhile, organizers expect this year’s fair to record one of the largest turnouts in recent history, given the high-profile participation of leading brands like Dangote and Honda.
Furthermore, the trade fair serves as a major platform for investment opportunities, networking, and partnerships among local and international businesses.
