A painful tragedy has shaken the online beauty world as 23-year-old Mexican influencer Valeria Márquez was shot and killed while live-streaming on TikTok.
The incident occurred on Tuesday at a beauty salon in Zapopan, Jalisco, where she worked and filmed her beauty content.
Authorities in Jalisco have confirmed that her death is being treated as a possible femicide, a form of gender-based violence that continues to rise in Mexico.
The shocking moment unfolded while Márquez was interacting with her fans during a live session.
According to reports, she was seen smiling, holding a stuffed toy, and chatting with viewers before suddenly appearing distracted.
She reportedly responded to someone who called her name off-screen, showing visible discomfort.
Márquez had earlier mentioned a disturbing experience involving a stranger who had brought her an expensive gift while she was away from the salon.
Moments after that exchange, she muted the livestream.
Sadly, gunshots were then heard off-camera.
The video ended shortly after, as an unknown person picked up her phone.
The individual’s face appeared briefly on-screen before the live session ended.
As of now, no suspects have been identified, and no arrests have been made.
The investigation is ongoing, with prosecutors urging the public to share any useful information.
“We ask anyone who may have witnessed or knows anything about this heartbreaking incident to come forward,” a local official stated.
The TikTok influencer shooting has sparked renewed anger across the nation, especially among women’s rights activists.
With an average of ten women killed daily in Mexico, according to human rights groups, this latest case has once again brought attention to the rising violence against women in the country.
On social media, fans and fellow influencers have flooded platforms with emotional tributes and calls for justice.
Hashtags such as #JusticiaParaValeria and #NiUnaMenos are trending, demanding swift action and change.
Márquez was well-loved for her vibrant beauty tutorials and positive personality.
Her death has left fans heartbroken and shocked.
